How Important Is the Strategy Of Your Project

“The objective of strategy is a sustainable competitive advantage, which may come from any part of the organization’s operation. The market is the judge of this advantage. Brand strategy is the process whereby the offer is positioned in the consumer’s mind to produce a

perception of advantage.”

>Its origins lie in game theory and the military. The dictionary web marketing Piedmont definition is ‘the science and art of conducting a military campaign in its large scale and long term aspects’. It is mainly used to refer to corporate strategy and business strategy.

> Strategy is essentially a discipline of planning, of setting a course for the long term or to achieve a specific goal.

>A brand’s longevity and strength has to be built less on price and more on differentiation. In markets cluttered with messages, and where a certain level of quality of product and/or service is expected by customers, brand owners have to find ever new ways to foster loyalty. Consider how Richard Branson has managed to stretch the Virgin brand into areas far beyond his original musical activities.

>It was made fashionable in the ’80s by Michael Porter in his classic text, Competitive Strategy (1980), in which business is acknowledged as a competitive web marketing Italia  battle in which strategy is essential to winning. Competitive advantage could either be achieved by low cost or differentiation. Since only one brand can be the cheapest, and physical product attributes are easily copied,

it follows that differentiation is the key to competing in today’s marketplace. Brand strategy therefore is a course of action to differentiate an organization or a product in stakeholders’ minds.

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